It’s a wrong tool for travel booking system
By Yogesh Kunwar
Booking Travel is not easy like ordering foord or paying online bills
Shopper compare price in the initial phase but the hidden fee is found during checkout process so it becomes higher than the price shown.
As, you cannot compare price in other platform so the booking becomes expensive and risky
As, you cannot open multiple tabs on your phone you get very little option for comparison.
The survey of 2018: journal of marketing said that shoppers who switched from a phone to computer completed their transactions at a higher conversion rate.
So, the booking the travel from mobile device seems difficult, boring, time consuming and risky.